Last week, I gave you some insight on how I polished my blog from the inside out after realizing my mistakes. We live, we learn… am I right? There are several important tasks you need to complete every so often on your blog, to really get the results you want from it.
If you’re doing everything all on your own, it can be tough to juggle without a plan. It’s a lot like keeping up with your household chores; you need a schedule to keep everything running smoothly! Let’s go over some of the tasks I cover on a regular basis, as well as how I stay organized.
Get Your Content In Check
Post Audits: if you don’t already have every single blog post in a spreadsheet, now is the time to get on it. Regularly audit your blog content and:
- update outdated content.
- delete or update posts that don’t generate traffic.
- adjust your google keywords.
- remove things that simply don’t fit well with your brand.
Goal Tracking: It is helpful to stay focused by creating and maintaining goals on a regular basis. Carve out some time in your busy schedule for goalkeeping.
Brainstorming Sessions: I’m hardcore with my brainstorming sessions. I’ve got a another blog specifically for inspiration, for this blog! Talk about obsessed… but hey! It works.
To keep your blog running in tip-top shape, there are a few important things to check every now and then. These aren’t things you need to be terribly tech saavy for, either.
- …your theme and make sure everything is working as it should. Make a list of what’s not and tackle those when you can!
- …your Google Analytics for instances of people visiting your 404 PAGE NOT FOUND page. Then add a 301 redirect from the old page to a relevant post or to your homepage. This will ensure that you keep all of that precious link juice.
- …for broken links, and fix them.
- …your theme to make sure you’ve got the latest version.
- …your plugins if you’re on Wordpress self-hosted.
- …your version of Wordpress, too, if you’re self-hosted.
Social and Influencer Profiles
Social Media Groups: take inventory of your social media accounts, and the blog promotion groups you’re in. Pay attention to which groups are the most helpful, and drop the least active ones. Take inventory of your Pinterest groups, too. Keep the Pinterest group boards that you see the most repins from.
Social Media Profile Updates: Make sure your blog’s branding is consistent across all social media accounts, and don’t forget to take a look at your “About Me” section on each of those. Make sure your branding is cohesive.
Influencer Profiles: If you’re using sponsored post communities such as IZEA or Activate, be sure to update your profiles and stats every once in a while. I check my influencer profiles every week for new opportunities!
Media Kit: My media kit is updated every month to reflect the most recent stats and suggest you do the same. This is super helpful for the brands interested in working with you! I keep a template on Canva for Work that I can easily update when I need to!
“About Me” page: Your About Me page is one of the busiest pages on your blog aside from your popular posts. Spruce it up a few times a year!
How I Organize and Keep Up With These Tasks
This is my third time raving about AirTable, but seriously guys. I love it. It’s the first thing I open on my computer every morning. I have a database dedicated to my daily, weekly, quarterly and annual to-do lists. On my weekly list, as shown, I check off the tasks as I do them every week!
Taking note of my blog housekeeping tasks has really helped simplify things for me. That “overwhelmed” feeling is almost gone completely. Did I miss anything? Let me know in the comments!
If you liked this post, you may enjoy:
- 20+ Powerful Books To Read If You Are A Blogger
- The Tormented Artist
- How I Polished My Blog From The Inside Out
- 6 Major Blogging Mistakes I Made In The Beginning
- 2 Powerful Ways To Streamline Your Blogging Process